If you are a small to medium business owner, chances are you don't know about #GivingTuesday, but it's in everyone's interest for you to find out.

On 2 December 2014 #GivingTuesday will be held for only the second time in Australia.  It is a national event that looks to kick start the giving season (peace, love, goodwill, santa) and encourage individuals and businesses to engage in a charitable act for a nonprofit.

Now aside from all the warm fuzzy, altruistic, socially good, self-evident, kumbaya reasons why this is a good idea, it is a fabulous opportunity for small to medium businesses to attract new customers, build customer loyalty and demonstrate their corporate social responsibility (CSR).

AuthorJuanita Wheeler